Cedevita in a new, practical packaging to the liking of Generation CE

New packaging


New, modern and more practical packaging

Cedevita is now available in a new, more modern packaging. Hearing the wishes of Generation CE, Cedevita has conducted a research about their preferences regarding the packaging. Consumers have expressed their opinion about the future, desired Cedevita packaging in hundreds of conducted interviews.

Taking into consideration the consumers’ suggestions, Cedevita has introduced a medium size packaging in hard form modeled after the smallest packaging of 200g that the consumers have rated as the most practical one to use. This way, pouring Cedevita directly into the glass or refilling a smaller packaging has been made easier. Refilling has also become simpler since the packaging becomes a container. The opening and closing of the package has become extremely simple, while the content keeps the maximum quality and freshness.

The biggest packaging has received a cap that enables the consumers to pour their favorite beverage directly into the glass, or refill the middle or smallest packaging of their favorite Cedevita in a simple and controlled way.

When talking about the appearance of the product, Cedevita got an entirely new visual identity. The beloved Cedevita taste hiding inside of the container becomes obvious at first glance. The packaging of all five flavors has been modernized by introducing a fruit motif.



The 80’s brought an already legendary brown packaging, in the 90’s the small packaging got a “big brother” in the form of a family packaging of this favorite vitamin beverage.

The beginning of the 21st century was marked by a fast pace of technological innovations, and Generation CE came up with the way to enjoy their favorite beverage in cafes as well. Since Generation CE is constantly on the move, and constant movement spends energy that needs to be restored, 2009 once again showed the face of innovation and Cedevita in a bottle with a unique cap was born. The innovative cap enables drinking while moving, and now this unparalleled beverage can be enjoyed anytime and anywhere. Story about Cedevita is the story about one of the most successful and long-lived Croatian brands that has been winning the hearts of consumers throughout the region for over 50 years with its orange color and a combination of 9 vitamins.


When talking about loyal consumers of Cedevita, the taste is always top priority without compromise. The greatest proof of the popularity of Cedevita are over a million drunk glasses of Cedevita per day, Cedevita orange being the most popular one for generations. Besides the irreplaceable orange, all Cedevita lovers can keep enjoying other, well-known flavors of lemon, lime, elderberry&lemon and new red orange. Cedevita will keep winning the hearts of Generation CE with its uncompromising quality, unbeatable flavors and a unique combination of a refreshing taste and 9 vitamins.

All flavors

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