Cedevita is one of the most recognizable and oldest brands in the region. For 50 years now, it has been contributing with its familiar and amazing flavours to the meals of not only homes in the region, but in over 30 countries around the world as well.
Cedevita multivitamin granules that we know today were created in 1969, while their production began a year later. Cedevita was developed under the wing of a famous pharmaceutical company Pliva, as the result of scientific works and research about the need of vitamin intake in the body. At the time, Cedevita was sold in glass vials which were packaged in cardboard boxes together with measuring cups. That way, Cedevita looked more like a medicine, and it used to be sold only in pharmacies.
The ingredients included 9 vitamins from the very start, but the formula was not always the same. Over time, it has been perfected and adjusted to contemporary scientific know-how.
Thanks to its unique combination of good taste and 9 vitamins, Cedevita daily inspires and refreshes its fans.
Types of packaging and their design also played an important part in the brand’s development – from the popular plastic bottles of recognizable brown colour in the ‘70s, until 1993 when the first family packaging of Cedevita of 1kg was made, while the packaging of 500 g was introduced six years later.
Today, Cedevita can be found in ergonomic bottles with shrink wrap label and a specific opening which enables easier dosing and simple use. It also comes in the form of sachets of 19 g, for preparation in your favourite café, but also in bottles with an innovative cap under the name Cedevita Fresh for all those who want a refreshing drink on the move. The main trait of Cedevita has always been refreshment. However, refreshment does not only refer to satisfying thirst, but also to the refreshment of spirit, emotions, positivism, connections and togetherness.
As the initiator of good energy and spirit, Cedevita participates in activities advocating a better quality of life: in humanitarian work, education of people about sports and a healthy lifestyle.
Unquestionable quality and popularity of Cedevita led to Atlantic Group recognizing the brand’s and market’s potential in 2001. From that point on, Cedevita has been produced under the wing of this vertically integrated multinational company, whose business activities include research and development, production and distribution of consumer goods, with presence in over 40 countries worldwide. The brand’s success is best reflected in the fact that popularity has not declined and the production amounts to around 9,000 tons annually, with several globally recognized quality standards, such as ISO 9001 and 14001, HACCP, FSSC 22000.