Neil Armstrong stepped onto the Moon’s surface and brilliant minds from a famous pharmaceutical company PLIVA invented an instant refreshing drink with 9 vitamins and name it – Cedevita. It was a small step for them, but a giant leap for local fans of good energy! With the birth of a favourite taste, a new generation was born as well - generation CE.

While the world was taken over by Pong fever, the first video game, local sensation was making Cedevita with a measuring cup.  Our mothers and grandmothers no longer went to the pharmacy only to get medicines, they also went for a healthy refreshing drink. 

The teenagers copied the moves of the Dirty Dancing choreography, which, together with Cedevita’s brown plastic packaging, became an inevitable part of every party. In all social occasions, the unavoidable sentence was - if anyone asks you about your health, all you need to say is Cedevita. 

Movie lovers from across the world enjoyed watching the huge Hollywood hit Jurassic Park, while the celebrations of generation CE kept growing stronger. More people meant more smiles, so there had to be more Cedevita as well. You guessed it – 1 kg packaging has been sharing the joy from that moment on.

With the technological innovations becoming an increasing part of daily life, Generation CE thought of a way to enjoy its favourite refreshment. They started drinking Cedevita in cafes as well, making the first photos with mobile phones.

The arrival of new Cedevita Fresh was celebrated in true athletic style, when Usain Bolt was named the best athlete in the world. Generation CE spreads positive energy and knows no limits, and from that point on, your favourite Cedevita drink can be enjoyed at all times and in all places! 

This year we are celebrating 50 years of a generation’s favourite taste. Together, we landed on the Moon, witnessed the evolution of all technological wonders, cried and laughed with our favourite movies. And we have only just begun... For everything that lies ahead, we are preserving youth, sharing joy and spreading smiles!